Tag: Maybach

After a very long time, probably 6-7 years later, I started to blog in the middle of the night. There is one reason for this: the Mercedes-Maybach S680 4MATIC V12. After years and years of waiting, Mercedes-Benz finally released a V12 4MATIC sedan. For a short period, G65 AMG V12 was available, and it was four-wheel drive. However, there was no V12 sedan with an all-wheel-drive system.

As you would expect, Mercedes-Maybach is the perfect incognito luxury sedan that has the potential to eat the market share of Bentley Flying Spur and Rolls Royce Ghost. Mercedes-Maybach is half a decade ahead of both brands in terms of technology, including its driving assistance systems. However, the cool factor or multiplier of Maybach is not as strong as the British brands.

Anyway, the Mercedes-Maybach S680 4MATIC is powered by a proper 6-lt V12 engine producing 612 PS and 900 Nm of torque (that’s a lot!), paired with a 9-speed automatic. 9-speed automatic and V12 is another first-timer. The sheer amount of torque produced by the V12 was always a transmission breaker. As we can see, Daimler AG’s metallurgy department found a way to cope with the torque.

These are some of the party tricks of the Mercedes-Maybach series. Yes, affordable V8 models are available as well, including a V6 for the Chinese market, Mercedes-Maybach S480 4MATIC (3-lt, 333 PS, and 480nm). However, the party tricks of Maybach are amazing, and I copied them from the press release directly. Just ignore the pricing; if you can afford it, you won’t be bothered by the pricing.

• On request, the exclusive appearance of the Mercedes-Maybach S-Class can be further enhanced by a two-tone paint finish (14,875 euros) with a fine dividing line. A total of ten colour combinations from the Mercedes-Maybach paint chart are available for this.
• When the electrically powered comfort doors at the rear (1606.50 euros) are operated, they open and close with no human effort even on gradients. Integration into the infotainment and control system MBUX and Blind Spot Assist ensures a high level of operating convenience and additional safety. In combination with MBUX Interior Assist in the rear, the closing action of the automatic comfort doors can even be started or stopped with a hand gesture.
• Thanks to rear-axle steering (1547 euros), the S-Class feels as manoeuvrable as a compact car when driving in town.
  The revolutionary headlamp technology DIGITAL LIGHT (2249.10 euros) allows completely new functions, for example the projection of guidelines or warning symbols onto the road surface.
• With adaptive rear illumination (345.10 euros), the brightness and colour temperature of the interior lighting is adjustable in several stages. The LED spotlights are adjustable for position and size, allowing use as reading or lounge lights.
• MBUX Interior Assist in the rear (523.60 euros) is able to detect rear-seat passengers. In this case the head restraints extend automatically. Intuitive hand gestures can be used to control the rear roller sun blind in the panoramic sliding sunroof. This is available in conjunction with MBUX Interior Assist in the front (642.60 euros).
• With the MBUX high-end Rear Seat Entertainment system (2558.10 euros), passengers in the rear can also enjoy the full MBUX experience with direct access to vehicle functions. It is possible to watch films and access internet content on the two fully-integrated 11.6-inch high-resolution displays, for example.
• The silver-plated champagne goblets (3808 euros) round off the exclusive atmosphere in the rear of the Mercedes-Maybach. A tailor-made insert in the stowage compartment and two matching holders in the centre console hold the goblets in place even when on the move.

Technical details are;

• S580 4MATIC: 3.9-lt V8, 503 PS + 20PS (electric boost), 700nm and 4.8-sec to 100km/h.
• S680 4MATIC: 5.9-lt V12, 612 PS, 900nm and 4.5-sec to 100km/h.

Would I buy it? Yes!

Pictures // Daimler

Mercedes-Benz’s success with the Maybach increased the motivation to introduce a sexy and a ground-breaking concept vehicle, the Vision Mercedes Maybach 6.

Mercedes-Benz decided to fight back against Rolls-Royce with this concept vehicle. Maybach is eating into some of the Rolls-Royce market share due to the Rolls-Royce ageing product range. The Maybach 6 is the answer. Mercedes-Benz can always do better in terms of high quantity.

The Mercedes-Maybach 6 is a pointlessly long vehicle (6-metres) with an electric propulsion system that can generates 750 HP, can accelerate to 100 km/h in under four-seconds and with a limited top speed of 250 km/h. That’s where the Mercedes-Benz always fails. They (try) to create a cool vehicle and limit the top speed to the 250 km/h to reduce the cost of manufacturing.

Why? Very simple. After 250km/h, the vehicle’s components will face very high levels of stress, therefore they would have to be design it in such a way as to overcome this stress. This leads to an increase in cost. That’s why a Porsche 911 is always more expensive! It can easily handle its top speed without falling apart.

I was expecting Mercedes-Benz to get rid of the limited top speed with this cool car!

The design of the car is a very subjective matter. I can’t love it or hate it. When I first saw it, it reminded me of wealthy people in the 1920s. Expensive tuxedos, hair with lots gel, talking about their “start-ups” (usually in the diamond business) and mostly hanging around Mayfair, London and Monte Carlo. When I read the Mercedes-Benz press release, I realised that it perfectly matched its target audience.

“Mercedes-Maybach stands for the ultimate in exclusivity and individuality. The target group is made up of status-oriented customers”

FYI, status-oriented means poser!

Regarding the technology behind this red car, it is clever! The electric propulsion system is capable of driving this 6-mt long vehicle up to 500 km! Also, in 10-minutes the batteries can be charged for 100 km more!

Overall, Vision Mercedes-Maybach 6 is a very lavish car with an exaggerated design approach that will not satisfy many people (including me). As the Maybach sub-brand has gained a very good competitive edge in terms of its competitors (Bentley and Rolls-Royce), Mercedes-Benz must introduce a car that captures the luxury coupe market by narrating the technological know-how of the brand.

The recipe is perfect. People love it and I am definitely sure many status-oriented people with their large wrist watches will order one. However, will the Über generation order one? Actually, that’s the question! Because, the millennial generation has a totally different approach to luxury products that are status-oriented, and their consumption patterns have started to hurt many luxury brand such as Tiffany & Co.

Photo Credits | Mercedes-Benz