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Cars

New Mercedes-Maybach S680 V12 4MATIC

After a very long time, probably 6-7 years later, I started to blog in the middle of the night. There is one reason for this: the Mercedes-Maybach S680 4MATIC V12. After years and years of waiting, Mercedes-Benz finally released a V12 4MATIC sedan. For a short period, G65 AMG V12 was available, and it was four-wheel drive. However, there was no V12 sedan with an all-wheel-drive system.

As you would expect, Mercedes-Maybach is the perfect incognito luxury sedan that has the potential to eat the market share of Bentley Flying Spur and Rolls Royce Ghost. Mercedes-Maybach is half a decade ahead of both brands in terms of technology, including its driving assistance systems. However, the cool factor or multiplier of Maybach is not as strong as the British brands.

Anyway, the Mercedes-Maybach S680 4MATIC is powered by a proper 6-lt V12 engine producing 612 PS and 900 Nm of torque (that’s a lot!), paired with a 9-speed automatic. 9-speed automatic and V12 is another first-timer. The sheer amount of torque produced by the V12 was always a transmission breaker. As we can see, Daimler AG’s metallurgy department found a way to cope with the torque.

These are some of the party tricks of the Mercedes-Maybach series. Yes, affordable V8 models are available as well, including a V6 for the Chinese market, Mercedes-Maybach S480 4MATIC (3-lt, 333 PS, and 480nm). However, the party tricks of Maybach are amazing, and I copied them from the press release directly. Just ignore the pricing; if you can afford it, you won’t be bothered by the pricing.

  • On request, the exclusive appearance of the Mercedes-Maybach S-Class can be further enhanced by a two-tone paint finish (14,875 euros) with a fine dividing line. A total of ten colour combinations from the Mercedes-Maybach paint chart are available for this.
  • When the electrically powered comfort doors at the rear (1606.50 euros) are operated, they open and close with no human effort even on gradients. Integration into the infotainment and control system MBUX and Blind Spot Assist ensures a high level of operating convenience and additional safety. In combination with MBUX Interior Assist in the rear, the closing action of the automatic comfort doors can even be started or stopped with a hand gesture.
  • Thanks to rear-axle steering (1547 euros), the S-Class feels as manoeuvrable as a compact car when driving in town.
    The revolutionary headlamp technology DIGITAL LIGHT (2249.10 euros) allows completely new functions, for example the projection of guidelines or warning symbols onto the road surface.
  • With adaptive rear illumination (345.10 euros), the brightness and colour temperature of the interior lighting is adjustable in several stages. The LED spotlights are adjustable for position and size, allowing use as reading or lounge lights.
  • MBUX Interior Assist in the rear (523.60 euros) is able to detect rear-seat passengers. In this case the head restraints extend automatically. Intuitive hand gestures can be used to control the rear roller sun blind in the panoramic sliding sunroof. This is available in conjunction with MBUX Interior Assist in the front (642.60 euros).
  • With the MBUX high-end Rear Seat Entertainment system (2558.10 euros), passengers in the rear can also enjoy the full MBUX experience with direct access to vehicle functions. It is possible to watch films and access internet content on the two fully-integrated 11.6-inch high-resolution displays, for example.
  • The silver-plated champagne goblets (3808 euros) round off the exclusive atmosphere in the rear of the Mercedes-Maybach. A tailor-made insert in the stowage compartment and two matching holders in the centre console hold the goblets in place even when on the move.

Technical details are;

  • S580 4MATIC: 3.9-lt V8, 503 PS + 20PS (electric boost), 700nm and 4.8-sec to 100km/h.
  • S680 4MATIC: 5.9-lt V12, 612 PS, 900nm and 4.5-sec to 100km/h.

Would I buy it? Yes!

Pictures // Daimler

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Cars

Beautiful Mercedes-Maybach GLS 600

Following much anticipation, Mercedes-Benz has revealed its Maybach SUV, a vehicle that has been in the pipeline for nearly a decade. Just a few days ago, the Maybach GLS 600 SUV which is based on its existing GLS model.

Interestingly, the launch of the Maybach GLS 600 was timed to perfection. The GLS 600 may not be the most attractive of the luxury SUV market fleet, but from a behavioural economics perspective, we judge everything based on a reference point and the luxury SUV market hosts a more limited range of vehicles. Starting with the Bentley Bentayga, the Rolls Royce Cullinan and the Aston Martin DBX (that looks akin to a Ford Focus SUV despite Aston Martin not being affiliated with Ford). Owing to the competitors’ sense of design the GLS 600 does favourably well in terms of aesthetics and style.

The GLS 600 offers state-of-the-art technology that somewhat supersedes the existing S-Class (the S-Class will have a re-vamped model next year). The Mercedes-Benz technological capabilities are superior to the BMW brand and the VW Group, therefore you can enjoy the tech and added comforts bestowed by luxury brands such as Bentley or Rolls-Royce.

Regrettably, as seen on some of the press images, there are some less aesthetically appealing parts to the interior including some plastic trims. Admittedly, the slightly ridiculous front perspective of the car is not a selling point, but when compared with its rivals in this market, the other alternatives are not much improved. Interestingly, the GLS 600 is the only luxury SUV that offers a central differential lock and a low range gearbox, though this has not been officially confirmed as yet.

Unfortunately for Mercedes, the GLS 600 does not offer the 6-lt V12 engine that you can find inside the Mercedes-Benz S600. The GLS 600 featured a 4-lt V8 bi-turbo engine that is available on AMG models, however, failing to offer the V12 engine means that the GLS will lag behind the Bentley and Rolls-Royce.

Ultimately, the Maybach GLS 600 is a captivating vehicle for this market. Personally, I would not choose to purchase one, however, it will undoubtedly capture the market of Bentley Bentayga as well as penetrating the boundaries of the Rolls-Royce Cullinan market.



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Photo Credit // Mercedes-Benz

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Cars

Vision Mercedes Maybach 6

Mercedes-Benz’s success with the Maybach increased the motivation to introduce a sexy and a ground-breaking concept vehicle, the Vision Mercedes Maybach 6.

Mercedes-Benz decided to fight back against Rolls-Royce with this concept vehicle. Maybach is eating into some of the Rolls-Royce market share due to the Rolls-Royce ageing product range. The Maybach 6 is the answer. Mercedes-Benz can always do better in terms of high quantity.

The Mercedes-Maybach 6 is a pointlessly long vehicle (6-metres) with an electric propulsion system that can generates 750 HP, can accelerate to 100 km/h in under four-seconds and with a limited top speed of 250 km/h. That’s where the Mercedes-Benz always fails. They (try) to create a cool vehicle and limit the top speed to the 250 km/h to reduce the cost of manufacturing.

Why? Very simple. After 250km/h, the vehicle’s components will face very high levels of stress, therefore they would have to be design it in such a way as to overcome this stress. This leads to an increase in cost. That’s why a Porsche 911 is always more expensive! It can easily handle its top speed without falling apart.

I was expecting Mercedes-Benz to get rid of the limited top speed with this cool car!

The design of the car is a very subjective matter. I can’t love it or hate it. When I first saw it, it reminded me of wealthy people in the 1920s. Expensive tuxedos, hair with lots gel, talking about their “start-ups” (usually in the diamond business) and mostly hanging around Mayfair, London and Monte Carlo. When I read the Mercedes-Benz press release, I realised that it perfectly matched its target audience.

“Mercedes-Maybach stands for the ultimate in exclusivity and individuality. The target group is made up of status-oriented customers”

FYI, status-oriented means poser!

Regarding the technology behind this red car, it is clever! The electric propulsion system is capable of driving this 6-mt long vehicle up to 500 km! Also, in 10-minutes the batteries can be charged for 100 km more!

Overall, Vision Mercedes-Maybach 6 is a very lavish car with an exaggerated design approach that will not satisfy many people (including me). As the Maybach sub-brand has gained a very good competitive edge in terms of its competitors (Bentley and Rolls-Royce), Mercedes-Benz must introduce a car that captures the luxury coupe market by narrating the technological know-how of the brand.

The recipe is perfect. People love it and I am definitely sure many status-oriented people with their large wrist watches will order one. However, will the Über generation order one? Actually, that’s the question! Because, the millennial generation has a totally different approach to luxury products that are status-oriented, and their consumption patterns have started to hurt many luxury brand such as Tiffany & Co.

Vision Mercedes-Maybach 6: Studie eines extravaganten Coupés der Luxusklasse; 2016 ; Vision Mercedes-Maybach 6: Study of an ultra-stylish luxury-class coupé; 2016;

Vision Mercedes-Maybach 6: Studie eines extravaganten Coupés der Luxusklasse; 2016 ; Vision Mercedes-Maybach 6: Study of an ultra-stylish luxury-class coupé; 2016;

Vision Mercedes-Maybach 6: Studie eines extravaganten Coupés der Luxusklasse; 2016 ; Vision Mercedes-Maybach 6: Study of an ultra-stylish luxury-class coupé; 2016;

Vision Mercedes-Maybach 6: Studie eines extravaganten Coupés der Luxusklasse; 2016 ; Vision Mercedes-Maybach 6: Study of an ultra-stylish luxury-class coupé; 2016;

Vision Mercedes-Maybach 6: Studie eines extravaganten Coupés der Luxusklasse; 2016 ; Vision Mercedes-Maybach 6: Study of an ultra-stylish luxury-class coupé; 2016;

Vision Mercedes-Maybach 6: Studie eines extravaganten Coupés der Luxusklasse; 2016 ; Vision Mercedes-Maybach 6: Study of an ultra-stylish luxury-class coupé; 2016;

Vision Mercedes-Maybach 6: Studie eines extravaganten Coupés der Luxusklasse; 2016 ; Vision Mercedes-Maybach 6: Study of an ultra-stylish luxury-class coupé; 2016;

Vision Mercedes-Maybach 6: Studie eines extravaganten Coupés der Luxusklasse; 2016 ; Vision Mercedes-Maybach 6: Study of an ultra-stylish luxury-class coupé; 2016;

Vision Mercedes-Maybach 6: Studie eines extravaganten Coupés der Luxusklasse; 2016 ; Vision Mercedes-Maybach 6: Study of an ultra-stylish luxury-class coupé; 2016;

Vision Mercedes-Maybach 6: Studie eines extravaganten Coupés der Luxusklasse; 2016 ; Vision Mercedes-Maybach 6: Study of an ultra-stylish luxury-class coupé; 2016;

Vision Mercedes-Maybach 6: Studie eines extravaganten Coupés der Luxusklasse; 2016 ; Vision Mercedes-Maybach 6: Study of an ultra-stylish luxury-class coupé; 2016;

Vision Mercedes-Maybach 6: Studie eines extravaganten Coupés der Luxusklasse; 2016 ; Vision Mercedes-Maybach 6: Study of an ultra-stylish luxury-class coupé; 2016;

Vision Mercedes-Maybach 6: Studie eines extravaganten Coupés der Luxusklasse; 2016 ; Vision Mercedes-Maybach 6: Study of an ultra-stylish luxury-class coupé; 2016;

Vision Mercedes-Maybach 6: Studie eines extravaganten Coupés der Luxusklasse; 2016 ; Vision Mercedes-Maybach 6: Study of an ultra-stylish luxury-class coupé; 2016;

Photo Credits | Mercedes-Benz

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Cars

Mercedes-Maybach S600 vs Rolls Royce Ghost II

Mercedes-Maybach S600 vs Rolls Royce Ghost II. Basically, Rolls Royce Ghost II is the main rival of the Maybach. Maybach once failed to compete with Rolls Royce and during that time, Maybach was trying to compete with Rolls Royce Phantom. Whilst Maybach was based on a very old S-Class!

Now Mercedes learned the mistakes and they used the Maybach as a product variation similar to AMG. And that was very cleaver decision. Now, Maybach is clearly based on the S-Class that resembles with Rolls Royce Ghost. Why? Because, Ghost is based on BMW 7-Series. Now the game is fair!

Mercedes-Maybach offers state-of-art technologies that are available with any S-Class. The main advantages of having Mercedes-Maybach is the latest pre-crash systems, Pre-Safe. Pre-Safe technologies can identify cross traffic, pedestrians, cyclists, rear-end collisions. In addition, Mercedes-Maybach offers reclining seats that are amazing. Honestly, that’s main reason why I loved Maybach. You can have a seat like a bed inside a car. However, Rolls Royce Ghost can adjust the softness of the suspension based on the seat are on!

Also, Rolls Royce Ghost II offers the coolest rear hinged doors! That cannot be ordered with a Mercedes-Maybach. Despite the coolest features of the Ghost II, it does have a drive shaft tunnel, which you can find with the Mercedes-Maybach as well.

Another advantage of the Mercedes-Maybach is being under the radar. Whichever Mercedes models you purchase, people perceive it as a Mercedes. Even if you have Mercedes-Maybach, people will say that’s a S-Class. However, when you purchase a Rolls-Royce, all eyes on you. Even if, the car is from second hand market with 100.000-km on dial. It doesn’t matter, you still have a Rolls-Royce and you are a mega rich. Mercedes-Maybach will be the most luxurious under the radar vehicle.

My personal preference is for the Mercedes-Maybach, because it offers better technology than the Ghost II. However, we may see new technologies with Rolls Royce Ghost II after the 7-Series facelift. Also, you don’t need to ask engineers at Rolls-Royce to have a reclining seats, Maybach offers them as a standard. Despite the advantages of the Maybach, it is still a Mercedes. It cannot provide you the experience and the exclusivity of a Rolls-Royce. And the unforgettable experience of owning of a Rolls-Royce!

Photos Credits
Mercedes and Rolls Royce
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Cars

Mercedes-Maybach S600 is Revealed!

Mercedes-Maybach S600 is revealed now. Even though, I am not a fan of S-Class’s design but I really liked the Mercedes-Maybach. The brand sounds a bit funny, Mercedes-Maybach but this is a result of the Mercedes’s branding strategy, Mercedes-AMG and Mercedes-Maybach. Anyway, people will call it Maybach S600! And the branding issue will be resolved.
The new Maybach seems to offer better exterior and interior design than the previous Maybach. However, it is still is not as high as the Rolls Royce Phantom! Therefore, I may consider the Mercedes-Maybach as a true competitor of Bentleys and Rolls Royce Ghost. 
Maybach will benefit from the Mercedes’s high-tech gadgets and also it will be the next under the radar car for rich people who don’t wish to create an impression of being rich! At the end of the day, it is a Mercedes (Most people will think like this).
Last note, Mercedes-Maybach does share the same interior design, however Maybach model offers more luxurious details than the standard model. Similar to standard more and Mercedes-AMG model.

Photos Credits
Mercedes-Benz