Mii Archives - cars & life blog

Seat Mii is the new city car based on VW UP. Mii is small, spacious, well-built and great for city driving. Also Seat started to Mii’s advertisement on mass media. And recently, I found something interesting for Mii, a song. Greek singer Katerina Stikoudi recently released a new single called Mi. This Mi is not the same Mii, but they sound the same (Greek Mi means “don’t”). Unfortunately, Stikoudi did not realise this name similarity between her song and Seat’s new city car Mii, and in the video clip, there were no Seat Mii s.

It would definitely be a good idea to feature product placement for Seat Mii in Stikoudi’s song Mi.

If you are planning to record a single, try to check the opportunities.

Pictures’ Copyrights

Seat, Katerina Stikoudi

Last week I visited the Seat UK Head Office for an interview with Mike Orford, PR Manager. It was the sunniest interview I have ever made. The weather was like in Spain and totally matching with the Seat!

With Mike Orford, we talked about future of Seat, new Ibiza with amazing design touches by the former Lamborghini design director. Seat Ibiza’s fuel filler cap! The Ecomotive brand of Seat that is concentrated on low CO2 emissions and better fuel economy. Also I didn’t miss the Seat Mii, the new city car with amazing spacious interior, super-efficient 1-lt engine. And avoid congestion in London thanks to low CO2 level!

Lastly, Mike talked about how he perceive the social media for automotive industry and how he manages the Seat UK’s Twitter account, which is started on 2009 after a MIPAA Social Media Workshop. And great explanation of the difference between marketing and public relations by Mike Orford; “marketing talked at customers and say the message, public relations engage with journalist and try to influence and put the best”.

And more!