Smartwatch | Nissan Nismo vs. Pebble, Apple iWatch, Sony, Samsung

Nissan Nismo smart watch is something really extraordinary for automotive industry. Due to heritage of the automotive business, they love to introduce digital technology after half a decade later. We still don’t have HD cameras on cars! Or the board computer interface is like first generation of IOS. Automotive companies are very good making thing from metal and create combustion inside chambers. However, smartwatch business is something extraordinary and slippery. 
Smartwatch business became popular with Pebble watch on Kickstarter website and managed to generate $10-million in less than a month. However, Pebble is pretty slow at manufacturing. After the Pebble, Sony introduced a smart watch, Samsung introduced a smart watch literally with no battery life and we were expecting to see iWatch but not yet. 
So the smartwatch business will be the hot topic of future and will be ignored by automotive companies because what is the point. Actually, there is a very solid point. Cars are gadgets, people are not looking forward to smell burning clutch or use manual gearbox in a start-stop traffic for three hours. People want to have the same comfort and innovation on cars similar to their iPhone. 
And Nissan got the point! They created a concept smartwatch called Nismo. It is a great gadget. It collects the data from your car and packs them in a very beautiful way. And there are lots of opportunities for smart watches to engage with cars. Such as; service interval, fuel level, where you parked and more. However, will you buy a Nissan watch? No! Will you buy a Ferrari smartwatch? May be. Will you buy a Porsche Design smartwatch? More than may be. Will you buy an iWatch from Apple? Definitely yes!
So there are two ways for car companies. They either make their own smart watch and create a dedicated team to develop that gadget to keep with Apple and Samsung, or offer apps for smart watches! My personal opinion, wearable car brand has a very limited scope and cannot compete with Apple or Samsung. I really will not fancy to wear a Range Rover watch. Range Rover is a watch brand or technology brand. It is a luxury off road vehicle brand. However, I wouldn’t say no to Range Rover app on my iWatch or Pebble. However, if Porsche Design makes a smart watch, there might be some potential. Because, Porsche Design makes watches already.
Literally, car companies should focus on smartwatch apps. I know many people will say, this article is senseless, waste of time to read, smart watch app never offers the same feeling like driving a Honda S2000 and this goes forever. However, world has changed! Yes, there are still people, who love to burn clutch whilst making a donut with a Honda S2000 but it is minority. Otherwise, how Pebble can make $10-million? And I am sure that some of the investors of Pebble have a car!
However, I really appreciated the innovative product of Nissan, well done :)

Photos Credits
Nissan, Pebble

Stylish and Luxury Escape on 21 December 2012

21 December 2012, according to Mayan calendar, the world will end. Some people do believe and some people don’t. However there is one thing is obvious, everyone wants to know what will happen on 21 December 2012.

If you believe the world will end up 21 December 2012, I have some luxury and stylish tips for saving your life. I would like to start from the car, you may go for Mercedes G-Class, Toyota Land Cruiser, Range Roverand Nissan Patrol. All of these SUVs are the best of the best on off road and any type of adverse terrain.

However, I need to pick one! And I am going for Toyota Land Cruiser. Land Cruiser is one of the toughest SUV on market, it is preferred by governments, diplomats, militaries, explorers. Land Cruiser does look quite but it may not offer the same level of Range Rover luxury. But, keep in mind our main aim is to survive! So, Land Cruiser will not break down, it is capable of going over any type of obstacle and Land Cruiser has its own coolness! Land Cruiser is rare, tough and cool. And Toyota Land Cruiser is the only SUV, which is gloves friendly. All the interior is designed to be operated by gloves!

Toyota Land Cruiser V8 is powered by 4.5-lt turbo diesel engine with 286 PS of power and 650 Nm of torque with 6-speed automatic transmission.

Now what to wear on 21 December 2012! For women: The coat is Mulberry Mongolian goat hair and leather coat. It is made from goat hair and promises to keep you warm with organic materials. You can wear whatever you like inside the Mulberry coat, because it will keep you warm at any condition. The bag is Bottega Veneta Intrecciato leather tote. It is big enough to accommodate many things inside, secured by the zipper. The bag should offer as much space as possible and it should be secured easily.

And for the boots, Alexander McQueen Shearling and leather ankle high heeled boots. They are matching with the Bottege Veneta bag and also the fur matches with Mulberry coat. Alexander McQueen boots offer great traction thanks to its chunky soles. And the last is the gloves, Causse Gantier Shearling gloves will match the coat and keep you warm. The rest of the collection is based on your taste.

For men: The coat Alexander McQueen Double-Breasted Shearling Coat, honestly with this coat you can start living in north pole! The bag, you need on as you will be in case of emergency, Yves Saint LaurentFull-Grain Leather Holdall Bag. This is similar to tote bag but way more masculine. For the boots, I am going to the classic Mark McNairy Timberland Chunky-SoleSuede Boots! They are not that aesthetic but they will do their job. And lastly the gloves, Mulberry Sheepskin Gloves. You can easily drive the Toyota Land Cruiser with these gloves, don’t worry!

Toyota Land Cruiser


Mulberry Mongolian goat hair and leather coat £3500
Bottege Veneta Intrecciato leather tote £2690
Alexander McQueen Shearling and leather ankle boots £1125

Causse Gantier Shearling gloves £300
Alexander McQueen Double-Breasted Shearling Coat £3995
Pictures’ Copyrights
Net-A-Porter, Mr. Porter

New London Taxi Nissan NV200

Nissan NV200 is the London Taxi or Black Cab. If you ever been to London, you would definitely noticed the classic London Taxis or Black Cabs. Retro shaped, superb turning circle and old. London Taxi Company builds this retro looking London taxis and latest model is the TX4 (Hackney Carriage).

However, TX4 is not fuel efficient, comfortable. Therefore, Nissan introduced the NV200 model with 1.5-lt dCi diesel engine and 89 PS of power, 5.3 lt/km or 53.3 mpg fuel consumption and only 138 g/km CO2.

It doesn’t look as good as TX4 retro London cab but I am sure that Nissan NV200 will offer better ride. I wish that, London Taxi Company revised the original car with the contemporary needs of the passenger and changes in automotive industry. Its design is very unique and it is sad to see them disappearing on the roads.

Pictures’ Copyrights

Nissan Qashqai (+2)

Nissan Qashqai, I clearly remember the first day I read about Nissan’s new car Qashqai on Top Gear Magazine on 2007. It was totally something different than the existing model range and I was not able to pronounce it properly. Actually, with many people we had the same issue. We were trying to develop a phonetic and which end up totally wrong!

Qashqai was the leader of front-wheel drive small size SUV segment. Before Qashqai, only front-wheel drive concept was a bit risky. Because, it was contradicting with the mentality of SUV. Manufacturers were hesitating to remove the four-wheel or all-wheel drive system from an SUV. I was not that sure that, it would receive this success. However, it did!

Actually one my dear friend Ferruh Uztuğ was one of the first people in Turkey who bought the Qashqai. It was a bit risky decision and I didn’t wish to stop him from this exciting purchase. Hopefully, it was a gambling end up with win! Later on, Qashqai became so popular and strength its new segment of front-wheel driven small SUVs. Even the Land Rover followed this lead by front-wheel driven Evoque and Freelander.

I drove this car couple of times and it was way better than the Almera and Primera. Even the Nissan realised that those cars are terrible, and went into production. Once again, Qashqai is a great example of integration of cleaver and contemporary design with competitive features. And it was so successful, they introduced +2 model later.

The engine options are; 1.6-lt (117 PS) and 2.0-lt (140 PS) petrol engines and 1.5-lt (110 PS), 1.6-lt (130), 2.0-lt (150 PS) diesel engines. The best option will be the 1.6-lt diesel! 5-Speed, 6-Speed manuals; CVT and 6-Speed auto transmissions; front-wheel and all-wheel drive options are available across the range.

For pricing and specifications, please follow the Nissan’s web site.

Ferruh Uztuğ is Professor at Department of Communication Sciences at Anadolu University, Eskişehir, Turkey.


Pictures’ Copyrights



Autosport International 2012 Full Coverage

I have been blogging since the Autosport International 2012 started on Thursday and I realised that, I need to have a post for each article I posted during the show. Here they are!

And last video Caterham Live Action Arena

BMW M3 Chrome, BMW M5, BMW New 3 Series 
New Porsche 911, Porsche 918 RSR, Porsche 911 GT3, Porsche Cayman R
Aston Martin DBR9
Mini Countryman and WRC version, Original Mini
Subaru Impreza
Ferrari 458, Ferrari 250 GTO
Lexus LFA
Jaguar XJR-S
Range Rover Sport, Land Rover Defender
Audi R8 GT
McLaren MP4-12C
Nissan GTR
Lamborghini Gallardo
Classic F1 Race Car, present F1 cars
Porsche 550 Spyder and LeMans racer 
Drayson Electric Racing Car
Ariel Atom 
Bugatti Veyron’s brake disk
Ford Focus and Fiesta WRC
David Coulthard
Fiat 500 Van
Pop Bang Colour
First day photos
A Fashion Statement by Ginetta
Second day photos with Tiff Needell
Models from the show
Porsche Stand
Third and Fourth Days


Bugatti Veyron Super Sport vs. Porsche 911 Turbo S vs. Nissan GTR by Road & Track Test

Road & Track is an American car magazine and quite well known around the world. Recently, they made a great test of three amazing cars! Bugatti Veyron Super Sport, Nissan GTR and Porsche 911 Turbo S. All these cars are state of art engineering of automotive industry and present devastating performance.

Road & Track made a video to show the performance of these three cars. They calculated each of the cars’ acceleration performances. According to magazine, this measure is more appropriate than the maximum speed level. And I do agree with them, top speed is a bit utopic number for these cars. Especially, Veyron is capable of achieving more than 400kph, which is quite impossible to achieve on normal road condition.

The test shows that Bugatti is far beyond the other cars, but there is a mistake in this test. Road & Track did not measure these cars handling capabilities. People do not buy these cars to do drag races, they drive them in daily condition and handling is important as acceleration. If a car does not provide a proper handling, the acceleration becomes meaningless.

This test is exciting to watch but I cannot consider as a good performance measure. They should have done it like European magazines do it!

 Pictures’ Copyright
Nissan, Porsche, Bugatti

Car of the Day # 18 Nissan Leaf

Finally, I posted my first electric car :) Nissan Leaf.

Published at:


Motor Expo, Canary Wharf, London

If you did not have time to visit Motor Expo this year, here you have the chance to see all the vehicles!

Mercedes New SLK
Mercedes New C Coupe
Mercedes SLS AMG
Mercedes Actros
Mercedes CLS 63 AMG
Range Rover Evoque
Range Rover
Range Rover Sport
Land Rover Discovery
Nissan Leaf
Lexus LFA
Jaguar XJ
Jaguar XF
Jaguar XFR
Jaguar XK
Jaguar XKR-S
Bentley Continental GT
Bentley Continental GTC Ice Record
Bentley Continental GT Flying Spur
BMW 6 Series Cabrio
Mini Countryman

You can find the album on Facebook Page!

Published at:


Guess the car!

I have been interested on cars for very long time. I guess since I was born! Actually at those years, I was not able to compare the details, I was only able to identify them by their look. When you are small, design is the best bit and you don’t care about the rest.
As the years have passed, I have driven many different cars and I started to remember their every bit. Especially, interior details. There were some very impressive and there were some very pathetic.
Recently I was looking at my fashion blogger Nelly’s posts and I noticed something interesting! Nelly is a Greek fashion blogger and she has a very creative blog :) (She has more followers than me!) on her blog I noticed a part of a car in her photos but I could not identify it! There was a navigation screen, and this means it might be a premium brand but the air condition knob destroyed the “premium” word. That air condition knob might be from a Nissan or a Renault (They are the same thing now) or something like Kia, may be Toyota or Peugeot, Citroën. But I am hundred percentage sure that, it is not from a German car! I saw that knob in somewhere and it was not built very well. I can remember this very well. Despite my all efforts, I could not manage to find out the brand of this car.
My CSI: Auto ability was not able to solve the case! It might be Nissan Qashqai and also I suspected VW Golf or Passat (The previous models), because they have a very bad built air condition knob but navigation screen changes the pictures!
Comment from Nelly; that’s a Jeep (She means that’s an SUV) or it can be Hyundai :) If you have any idea, please feel free to write on comment :)
Anyway, if you are wondering about the boots they are from Zara :) And you read the rest of the story from the link below.

Pictures’ Copyrights
Nelly, Hyundia, Toyota, Nissan

Pink perspective to automotive business

Right now I am trying to focus on totally something else and avoid writing on my blog. Because I have to concentrate on that subject! Anyway, as you are reading this post my concentration is diverted from that subject to this subject.
Enough with that and this game. I notice something very important for automotive business, I know none of the manufacturer will take it serious but I want to say it :) If you read any consumption report from shinny consultancy firms, you will notice that women don’t care about the price and they want to buy it when they see anything. Therefore, nothing is left on women sections of any department store. We can assume that, women buy with high price and ignore to wait until sales.
This is an important motivation to sell car which are hopeless or they don’t promise any muscular identity. Of course you cannot offer pink coloured Mercedes G Wagon, it has too much testosterone hormone for being pink. But there are some cars which have no hormones! For instance Nissan Micra. My dear blogger friend Iconjane has one. And I know many other girls who own a Micra. Micra is a women car, or in terms of German it has feminine article, Die. You cannot turn Micra into a VW Polo GTi! Micra’s target market is very clear, women!
For instance Fiat 500 is neutral car. It is neither male nor female. In terms of German, that is Das (neutral article). You can offer Abarth version with more horses and you can offer Barbie edition. It is very flexible product. 500 does not give the same message like Micra, “I am female or this car belongs to my wife”.
I cannot ignore the Honda Jazz also, that’s a women car and offers pink. Also Toyota Prius, kind of women car. Electric engine, no proper reason to buy, too silent, too boring; basically it does not offer any excitement. Actually that’s a hopeless car.
Anyway, my suggestion is to offer special women editions for these cars. Christian Louboutin edition, Chanel No.5 (I have no idea how to turn a car into a No.5), Louis Vuitton edition or pink edition. It should motivate women customers to buy! As usual with higher price, this is the basic of automotive business always charge more! So, if you have a women orientated or hopeless car focus on catching women’s’ attention, they would love it :)
By the way, men also spend pointless money on Ferrari Store and Porsche Design store. How do I know, I just look at the mirror !

Pictures’ Copyrights

Toyota, Honda, Chanel, Christian Louboutin, Louis Vuitton, Nissan, Fiat