Panerai Archives - cars & life blog

I think there is no one on this planet who does not know that Ferrari sells millions of product with it badge on them and charging lots of money. And people like me go and but the! We know the trick but Ferrari knows how to play the game.

Nearly for six years Ferrari offers watches in their stores. Usually they have a very cheap mechanism and they cannot be considered the as a good watch! I know, because I have one and broke down twice. Hopefully it is does not have the Ferrari DNA, in terms of servicing. Because, the mechanism is extremely cheap. There is no need to worry!!

Ferrari did not stop selling this type of watches but finally they revealed the Panerai series of watches. For those of who don’t know the Panerai, it is one of the best watch manucfacturer place in Switzerland and they offer automatic mechanisms in their watches. This means, the watches are product of high engineering, unlike battery powered watches they have a very complicated system and you don’t need to replace their battery. Therefore, they are more respected in terms of watch business!!! As they have a very intensive manufacturing process, their prices are not similar to battery powered quartz watches.

This new series priced around 5000 €, which is very expensive for many of us but in terms of watch world, they have a normal and may be cheaper!! Actually, Panerai is not a cheap brand and they are very expensive in dealers as they add lots of profit. If you planning to buy a state of art watch, just buy from Ferrari store, it would be the best option.

If you are planning to buy one, click visit Ferrari’s online store.

http://store.ferrari.com/en/watches/officine-panerai/

Pictures’ Copyrights

Ferrari

A watch is complementary of a luxury car. I am not making this suggestion, you can find this clue in Brand Management books. Also nobody denies this ;) As you cannot carry your car to a restaurant or a club or sport centre, you could carry your watch to show what you have outside ;)

Panerai, Jaeger-LeCoultre, TAG Heuer and Breitling share something in common. They all produce watches for cars brands. Panerai offers Ferrari, Jaeger-LeCoultre offers Aston Martin, TAG Heuer offers SLR and Breitling offers Breitling for Bentley watches. Most of them have some design inspirations from the car brand which they offer and some of them just reflect their price and luxury.

The point which I cannot understand or I should say; I am expecting to see is a reflection of that car in that watch. For example; when we look at Breitling for Bentley we cannot see a serious very significant different from other Breitlings. Watch experts could say the differences, but at least the number or dials should be same with Mulsane or Continental GT. There should be more than a small Bentley label in that watch. TAG Heuer is better but still, it is not reflecting the SLR properly. Panerai’s Ferrari collection has Ferrari design inspiration and similar number which are used on Ferrari cars. That is very nice, I really wish to carry some Ferrari in my watch which could diversify the watch from the other Panerais. I kept the best bit in the end; Jaeger-LeCoultre is also official Aston Martin watch and does not have any Aston Martin style design in that watch. AMVOX2 DBS Transponder model which has very bad model name AMVOX2. Just imagine, you are talking with your friend; “I bought a new watch, what is it? Jaeger-LeCoultre AMVOX2, what ?” Of course this conversation will end up with “what”. Model name is terrible! But the watch has something very interesting. Like James Bond, you just touch a button and your Aston Martin DBS’s doors open and close ;) That’s what a call a proper car watch :)

Panerai Scuderia Automatic

Panerai Website

TAG Heuer SLR

TAG Heuer Website

Breitling for Bentley, Bentley GT

Bentley Website

Jaeger-LeCoultre AMVOX2 DBS Transponder

Jaeger-LeCoultre Website