Rolls-Royce recently released a new colour scheme at Pebble Beach. You might be thinking that Rolls-Royce already offers an infinite number of colours, so how can they offer a new scheme? The issue with the indefinite number of colours is our brain. Our brains have limited cognitive power; so, when you overload them, they cannot make a decision and stick to the status quo. I have covered this in my other blog.
Let us return to the new colour scheme: it is pastel colours. At the moment, they are available for Ghost Black, Dawn Black, Wraith Black and Cullinan models. Does it sound a bit too ‘softy’ for Rolls-Royce? Actually, this new colour scheme totally changed my perception of Rolls-Royce cars. Quite honestly, they constitute state-of-the-art technology on wheels, coupled with an interesting and eclectic clientele. The bespoke combinations I saw with the Rolls-Royce cars gave me a really big shock!
Also, the Ghost series (Wraith and Dawn) are based on the previous generation BMW 7-Series, so I struggle to like them anymore. They are quite old in terms of technology. However, it seems like the pastel colour scheme has changed everything. The Rolls-Royce car range looks much softer and down to earth. The pastel colour scheme has transformed the vehicles, making them more appealing to a new customer range. Basically, Rolls-Royce head office has applied the ‘framing effect’ principle from Behavioural Economics.
In the event that you are planning to buy a brand-new Rolls-Royce; I would highly recommend the new pastel colour scheme.
Photo Credit // Rolls-Royce