New Beetle Makes You Happy #gethappy: Super Bowl Commercial

Volkswagen New Beetle, definitely looks better than the first generation New Beetle but still front engine! However, this minor problem does not prevent people to smile according to Super Bowl  2013 commercial of Volkswagen.
As I am not from America, I couldn’t get the fun part of the advertisement but I can say one thing, everything except the New Beetle was coloured really badly :) I think that was the point of New Beetle commercial.
Actually, I was expecting something funnier however, New Beetle is way better than first generation :P
US spec Volkswagen New Beetle is powered by two petrol engine; 2.5-lt with 170 HP and 2-lt TSi with 200 HP. And one diesel 2-lt with 140 HP.
Follow #happy on Twitter!

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New Volkswagen Golf VII 4MOTION: Four-Wheel Drive is Back!

Volkswagen Golf 4MOTION, what does 4MOTION means? We all know the Volkswagen Golf but 4MOTION does not spark any idea. The 4MOTION is the four-wheel drive system developed by the Volkswagen. 4MOTION system uses Haldex coupling to distribute the power between front and rear wheels. When there is no loss of traction, system diverts most of the power to front-wheels to improve consumption. However, when you drive on snow with Volkswagen Golf 4MOTION, the system transfer the traction to appropriate axle. EDS (Electronic differential lock) and XDS (Transverse lock) are available on both axles.
This time, Volkswagen offers the 4MOTION system in Golf with 1.6-lt and 2-lt diesel engines. So, consumers in emerging marketing will not be affected by high taxation due to larger engine size. The 1.6-lt diesel produces 105 HP with 230 Nm of torque, needs 11.8 seconds for 100 km/h with the top speed of 187 km/h, 4.5-lt consumption. The 2-lt diesel produces 150 HP with 320 Nm of torque, 8.6 seconds is enough for 100 km/h and top speed is 211 km/h, 4.7-lt consumption.
In my opinion, Golf 1.6-lt 4MOTION will be great car to drive and very efficient. Also, you will experience the advantage of four-wheel drive system. And you need pay only €1800 more!

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Happy New Year: VW Touareg V10 vs. Chevrolet Silverado HD

Happy New Year!
I start 2013 with this hilarious video of pulling two SUVs each other to proof which one is really more powerful and proof the owners’ tendency to destroy them. VW Touareg V10 is diesel with 310 HP and 748 Nm of torque. Chevrolet Silverado HD is also powered by a diesel with 365 HP and 894 Nm of torque. 
Despite the numbers, VW Touareg V10 wins the game thanks to its better power transfer from engine to wheels!
Explanation of this action in terms of fashion; trying to pull Aldo shoes with Ted Baker shoes and trying to find out which is more durable!
I hope to less this type of video in 2013 :)

Volkswagen Please Don’t Text and Drive Ad


Alexander McQueen Dress for £12,415!

Alexander McQueen, the iconic British fashion brand. I always love to write about the McQueen, it is one of the very rare fashion brands that are capable of pricing the collection as expensive as a second hand car.
I did a very comprehensive research on internet to find out the price of Alexander McQueen’s latest collection. And I found it, Embellished silk-chiffon and lace gown dress designed by Sarah Burton for Alexander McQueen’s Summer Spring 2012 collection with the price tag of £12,145 (~ $20,000 or ~ €15,000)
I can imagine the thoughts that are going round inside your mind! Who is going to pay this amount of money to Alexander McQueen’s dress and let me answer! Only size 40 is available; 38, 42 and 44 are sold out! If you were planning to buy this dress and you are not in size 40, sorry it too late! But don’t worry, I have a solution for your problem :)
Let’s connect this fashion topic to cars, for this amount of money you can easily buy a second hand Ford Mondeo, BMW 3-Series, Audi A4, Volkswagen Passat, BMW 1-Series, a bit old Range Rover and many more!
And in my opinion, net-a-porter should offer insurance service to dresses like this. I am definitely sure that if someone could pay £12,145 for an Alexander McQueen dress can easily pay the monthly insurance :)
And here is the technical details of Alexander McQueen Embellished silk-chiffon and lace gown.  I am just referencing it, because it is too complicated for me :)
“Raw-edged and plissé silk-chiffon gown is spliced with intricately beaded lace, with both fabrics cascading into a beautiful sheer skirt and train. The high neckline and cutout bodice are hallmarks of this acclaimed collection, so be sure to showcase them with a neat updo” (Net-A-Porter, 2012)

The Integration of Mobile Technology to Cars

Manufactures of consumer’s electronics have been pushing the industry to develop a standard terminal practise which enables mobile applications to form an automotive infotainment portal. A recent consortium which includes famous cars brands GM, Honda and Volkswagen have coordinated with Panasonic and Sony system distributors to coordinate the Terminal Mode Standard which was which began its initial roll out earlier this year.
A global terminal standard allows a harmonious technological integration of the various components which will form the new ecosystem in the technological niche driving forward innovation for communications in the motoring sector. A single platform strategy for a user interface reduces the systems life cycle and allows consumers application upgrades without purchasing new hardware. This could mark a dramatic shift in the consumer’s consumption of digital technology which had previously required regular hardware upgrades.
The technology which can support mobile applications from both Apple and Android open architecture may see the emergence of Microsoft into the playing field the level of interest shown by the dominant players indicates trends towards a supplementary navigation system within the vehicle itself as consumers are able to mix infotainment and navigation in the applications storage device. Whilst this is large leap forward for traditional car entertainment systems there are already ambitious plans to integrate frequency communication and wireless charging too.
Honda’s unveiled its first terminal infotainment system in July this year which included a unique Honda application that allows users to access Facebook, Twitter, Restaurants and Radio in one simple device. The application immediately opens access to thousands of radio stations and music streams as it is bouncing off the digital platform running off the cloud system. Honda’s platform has a greater reliance on Microsoft’s App Link platform then manufactures using the standard windows operating system but upload speeds remain relatively unchanged
The integration of Smart Phone technology to cars will have dramatic effects to laws which regulate the use of mobile phones in motor vehicles and may improve driver safety if it prevents the use of handheld devices. However the technology has the potential to be disruptive if it is not built into an accessible interface location.  Driving Offence Solicitors have yet to become involved in a negligent driving case caused by this technology and many motorists will be hoping applications that provide information on traffic accidents and speed cameras are easily available.


Cars in James Bond Skyfall

James Bond Skyfall, I have just watched the movie and I wanted to write about the cars in the movie. Because, there are more cars placed in Skyfall that you imagine.
The list starts with Land Rover Defender and Audi A4. Then JaguarXJ as you expected, then we Range Rover as usual. China sequences starts with Mercedes S500 (S550 for US market) and the taxi was a Volkswagen Passat. And we saw Land Discovery 4 as police vehicles and as a normal vehicle. I totally forgot the wrecked Volkswagen Beetles in the Turkey.
The London Police was driving Kia Optima, Sportage and Opel/VauxhallAstra. I really don’t know whether the London Police drives Kia or not! And the fire trucks were Dennis, a British classic. Later on, Bond left the Jaguar XJ and moved away with the Aston Martin DB5.
If there are more cars, I will update the post later. It was quite hard to keep up with in the Skyfall :)

Land Rover Defender
Audi A4
Jaguar XJ
Range Rover

Mercedes S-Class
Volkswagen Passat
Land Rover Discovery 4
Volkwagen Beetle
Kia Optima
Kia Sportage
Opel / Vauxhall Astra
Aston Martin DB5
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United Artists, Land Rover, Kia, Audi, Mercedes, Jaguar


New Volkswagen Golf Campaigns

New Volkwagen Golf’s launches campaign in 33 different countries with ONE CAR, ONE PLACE AND ONE SONG, ONE WORLD AND ONE THING concept. You can access to this campaign and experience it through
With this campaign Volkswagen tries to develop a global campaign for the new Golf and enables customers to engage with each other through social media for the New Golf. 

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New Volkswagen Golf

New Volkswagen Golf. I know you might be thinking, this Golf new why there is a new Golf. Volkswagen decided to replace the existing model in five-year time, instead of seven-year and this is mainly due to fundamental changes in the manufacturing strategy of Volkswagen. With the new modular MQBplatform, new Golf saved 100 kg. And also manufacturing costs are lower.
Anyway, let’s go back to new Golf. New Golf looks much better than the existing one, offers more aggressive look. And get rid of the conservative family hatchback. That was the only thing, I never liked with the Golf, conservative family hatchback. However, Seat and Audi offer more aggressive looking cars and I wanted to see an aggressive looking Golf. Hopefully, Volkswagen achieved this with the new Golf. In terms of interior design, new Golf is improved and the gap between the Audi is now razor thin.
The new Golf also offers more technology. Now Golf features multi-collision brake (Brakes the car after the accident occurs and prevents vehicle to move unintentionally), PreCrash system (Detects a potential crash and pre-tensions the seatbelts, closes windows and sunroof), radar guided Adaptive Cruise Control, city emergency brake (Brakes the vehicles, if the collision is impossible to avoid), XDS electronic differential lock, traffic sign recognition, 360-degree camera view for parking, lane assistant, fatigue detection system and five different driving profiles (Eco, Sport, Normal, Individual and Comfort) only available with adaptive chassis control system.
Basically, new Volkswagen Golf offers every new German technology with reasonable price tag. You have chance to buy a super high-tech Golf with a reasonable price and you don’t have to bear very high costs of upper segment.
Engines are 1.2-lt TSi petrol (85 PS), 1.4-lt TSi (140 PS) and diesel engines are 105 PS and 150 PS. All engines offers six and seven-speed DSG double clutch automatic gearbox.
The new Volkswagen is going to set a new benchmark for family hatchback segment and definitely capture many potential Audi A3 customers.
For more photos: Cars & Life Facebook Page

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Interview with John Rawlings (PR Manager, VW Commercial Vehicles UK)

Today I was with John Rawlings, PR manager of VolkswagenCommercial Vehicles UK. This was my first interview in commercial vehicles segment. And I was excited; until now I was taking pictures and doing interview in passenger vehicle segment. Commercial vehicles were a bit far for me! However, I had spent more time and had more fun than passenger vehicles.
We did the interview inside a VW California van. It is based on Transporter, however California is designed for camping from A to Z. Let me start with exterior, you have an expandable tent on the right side, and also you may have it on the left side. Two camping chairs are place inside a specially designed pocket on luggage door. The roof is expandable for sleeping and for daily living. Driver and passenger seats rotate 360-degree very easily. Four adults can sleep very comfortable inside the California. Also, there is a very cleverly designed foldable table. Actually, you may use that table at home as well. There are lots of places to hang, lots of curtains, pockets and many more things. I was playing with Volkswagen California for hours and still there were something more.
As you can see, I was excited with Volkswagen California :)
With John, we talked about the difference between commercial and passenger vehicles in terms of public relations. I was wondering about this difference, because commercial vehicles are sold for commercial reasons and there might be some critical differences.  We talked about how commercial vehicles became popular in passenger vehicles segment, John told about the history of VW’s commercial vans and how they were emerged. Also, he mentioned about the technology transfer from VW passenger vehicles to commercial vehicles. Lastly, the importance of social media for commercial vehicles.
There will more coming in following days!