Charles Morgan Archives - cars & life blog

Charles Morgan left the Morgan Motor Company, eventually Morgan Motors is without Charles Morgan. This was the shocking news yesterday for the automotive industry. If you are not interested in automotive industry, I can explain through an example. Charles Morgan is similar to Steve Jobs for the automotive industry. Morgan Motors was found by his grand parents of Charles Morgan and he was the manager. However, this week the shareholders and board decided to withdraw Charles Morgan from this all positions and responsibilities. The same was happened to Steve Jobs, when he was fired by the CEO whom Jobs hired.

The situation of Charles Morgan is more or less the same, however people always withdrawn from their positions in automotive industry but this never created a trend on Twitter before. I am not joking, when I read the news on Twitter, I was shocked and assumed I misunderstood. Honestly, I used dictionary to double check! After the news spread on social media, web sites and blogs, more and more people started to talk about it. And showed their support to Charles Morgan. Again, this has never happened in automotive industry. Usually no one knows the names of CEO or directors in automotive industry. They are impossible reach and they don’t tend to smile.

That’s the issue with automotive industry, everyone is very serious. If you don’t believe me just watch the videos from press events on YouTube! However, Charles Morgan was totally the opposite. He was very nice to everyone from clients to bloggers like me. I met him, last year for my YouTube channel’s interview. And he didn’t reject my offer for the interview. I was really excited during the interview day, because he owns the Morgan Motors and I was doing an interview with him. And after that, I always kept my communication with him, and whenever I see him somewhere, he was always very nice and polite.

His warm relations with people created a community like Steve Jobs and when the news spread yesterday, everyone including me wanted to show our support. I think we cannot this type of emotional bond in automotive industry.

Before I met him, Morgan cars was a just a British car manufacturer. After my visit to Morgan factory and the interview changed my mind. I was let to go around the factory, I never had this chance before. And I saw the three-wheel Morgan and Charles explained the story behind the car with the passion. After that Morgan three-wheeler became my must to have before I leave UK item.

I hope he will be back to Morgan Motors again, and based on the story of Steve Jobs, he will definitely be back :) And what I read on news, he will be appealing for the decision.

Today I was in Morgan Motor to have an interview Charles Morgan. It was second time in a car factory; but first time for a very niche brand. Morgan is one of the oldest car company in the world and loyal its original roots. For many years, Morgan managed to stay niche and did not extend the brand like some other car companies did, thus this made Morgan a very exclusive brand.

Let’s move onto factory, the manufacturing is totally done by hand as you can see from the pictures. There are not robots, which kills the emotional factor of a sport car manufacturing. I think this is one of the most important factor for a niche and exclusive sport car. Being manufactured by hand! Unfortunately, there are not many cars are made like this and Charles explains why!

The Morgan cars are made by aluminium alloy and wood is used a supportive structure. The most interesting part is the wood manufacturing. I think you cannot smell the wood in none of the car manufacturers except Morgan. Don’t think that Morgan is made from wood, they use it as a supportive structure and also it makes the Morgan a very unique car. The process of wood making is great to see. It shows you how the cars were made in the past; nowadays it is not that hard to spot a robot is making a car but did you ever see how they shape a wood!?! Probably no! However if you have time, I strongly recommend you to visit Morgan’s factory tour to see all these manufacturing processes. In most of the car companies, you cannot even enter inside. But, Morgan makes a great tour and they explain every single detail! If you want to know more, you need to go :)

During this tour, the manufacturing of Morgan reminded one thing. It is made like a luxury shoes. If you order or buy a luxury shoes, they are made by hand through complicated processes like in Morgan.

With Charles Morgan, we talk about his media experience, heritage of Morgan, three-wheel Morgan and its story, and his experience to across US with a three-wheel Morgan. Also, future of Morgan and I cannot ignore the social media. Charles Morgan is one of the most active person in Twitter from automotive world. If you want to follow him, here is the Twitter address (@charlesmorganuk). Lastly, he explained the partnership with BMW and Morgan.

I am not going to write everything to here, you need to watch the interview for more :)

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Morgan Website
Morgan Factory Visit