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Rapid Response – Movie

18 years ago, in 2001, Alex Zanardi had a massive accident. Whilst for many, this may seem a distant memory, I still remember it very clearly. A few days ago, I watched a movie, Rapid Response, that featured the accident.

Rapid Response narrates the track safety from the primitive stages of racing to the latest modern state. Driver safety has been a bumpy and a brutal journey. In the early years of Indy Car Racing, racing drivers pushed their lives to the edge of their luck. Sadly, safety improved at a much slower rate than the speed at which race cars have developed increased performance and faster laps.

Rapid Response unfolds the stories behind how motor racing progressed to become safer and the dedication of key people to save drivers from dreadful crashes. Whilst the movie did not cover Formula 1 racing, it was clear that the improvements narrated have had an indirect impact on Formula 1 racing as well.

Rapid Response is in theatres now and I would highly recommend watching it!

Rapid Response Movie

Rapid Response Movie

Rapid Response Movie

Rapid Response Movie

Rapid Response Movie

Rapid Response Movie

Rapid Response Movie

Rapid Response Movie

Rapid Response Movie

Rapid Response Movie

Rapid Response Movie

Rapid Response Movie

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Lifestyle

Moving from Birmingham to London // WeWork Stage

Getting ready for the pushback

In case you have never heard of pushback, it is the process of pushing an airplane backwards before the engines start running. This is performed by another vehicle on the ground. Once the pushback is completed, the tower confirms that the engines can be started for the aircraft to begin taxiing for the runway and preparing for take-off.

My life is currently at the same position, and I’m getting ready for the pushback to move to London.

Why London? To cut a long story short, for business and for WeWork. Yes, the billion-dollar co-working space one half Disneyland and the other half NASA.

You might be wondering why I am moving from Birmingham to London simply for an office space. Actually, I already moved to London a couple of years ago by travelling there three times a week from Birmingham to use WeWork. In case you are wondering how I can afford it, the answer is that I buy advance super off-peak tickets from Chiltern or Virgin Trains, allowing me to travel for just £11 return.

This method helped me gain traction for my freelance business of behavioural economics consultancy, focusing on marketing and social media applications. However, why WeWork?

The main reason is that it is like a second home for me. I have been using WeWork Spitalfields since April 2016, and they offer more than an office. It is a place where you can stay 24/7 and never worry about tea, coffee or cookies. Yes, these are really distinctive characteristics of WeWork for me. They are not unique selling points, we don’t really think about unique selling points.

Anyway, since starting to use WeWork, 90% of my clients began coming from the WeWork network, especially from the WeWork social network (both on the web and the app). WeWork’s social network is similar to LinkedIn and brings real business.

In addition, the office structure and community approach helped me meet with many people and has helped me gain more clients.

I can’t ignore my Lunch & Learn events. What is Lunch & Learn? WeWork lets you use their meeting rooms for lunchtime events, with them providing food and you providing knowledge. The event is promoted on their weekly email, website and app and event schedule. I have hosted 21 events at various WeWork offices, entitled ‘What is Behavioural Economics? With Social Media Cases’. These events helped me improve my knowledge and increase awareness of behavioural economics in the WeWork London offices. The events were hosted for free, with over 220 people in attendance. The final event I held was at WeWork Paddington with 21 people in attendance.

Community is an important factor as well. In this world you can’t meet a billion-dollar turnover company at the communal kitchen and start chatting and doing business. This is only possible at WeWork. Glass walls not only frame the offices differently, but they also make people live in them very differently.

Why? We perceive the environment based on how it is framed to us. Glass walls remove insulation from other people, making us more readily engage with other people in our office space. This contrasts with Regus, where the whole environment is designed to isolate you.

WeWork’s interior design nudges the brain (welcome to behavioural economics) and creates a new shortcut; if we can see each other at the office, why don’t we socialise? This model works very well at every WeWork office. Even though you may not wish to socialise with others, your brain nevertheless pushes to you to do it. This can result in getting your biggest client whilst waiting for your coffee.

You might be thinking that you have a private members club membership. This means that you wish to be exclusive and not easily approached. Yes, WeWork is similar to a private members club, but one that is open to everyone. Whether you like to dress up perfectly or come to the office with a chubby pug and wearing wear clothes from a second-hand shop, it’s the same. You don’t have to think in a certain way to be a member of this club.

They let you do whatever it is that you really love to do. And believe me, the WeWork team is very helpful. I’m someone who stays in the office into the night while waiting for late trains, and I’ve never had any issues. Imagine waiting for a train at a London Starbucks; it would be a very expensive affair!

I have also been tweeting this journey on my Twitter! Follow the #myWeWorkLife hashtag. It is a kind of travel journey between Birmingham and London.

I think that if I had never used the WeWork office I wouldn’t now be moving to London. The WeWork app literally made me move to London to get more of WeWork. I am even moving to a co-living space called The Collective, which follows the same concept but for living.

I am 100% sure that I will spend more time at WeWork offices than the co-living spaces. There are many WeWork offices that I haven’t been to yet and hosted a Lunch & Learn at.

This is why I mention it is a pushback for a brand-new story.

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Lifestyle

WeWork Creator Awards 2018 London

The Creator Awards 2018 London. I have just left the event in London and am heading back to Birmingham on Virgin Train’s last service at 23:30. This is what I do three times a week but with earlier services.

This year’s Creator Awards event took place at PrintWorks and the demand was far more than you can imagine. It is clear that WeWork is the coolest co-living space in London. I noticed that people were there to see what WeWork really was.

They all know what lies inside the Arts Club, Annabels or Soho House. Expensive members’ clubs! While WeWork is also a members’ club, it accepts everyone regardless of their profession, style of clothing or interests. That’s why WeWork is more than an office space. It is a cool community and you can work there at the same time.

Returning to the Creator Awards, to cut a long story short they fund start-up projects. You record a one-minute video, write a short intro and upload it. If they pick you up, you pitch your business in front of everyone and you receive the money. I did it four times and failed but will do it next year as well. I think that after the fifth time, it will be a tradition for me. I’ll have to apply to it every year.

I am sure you are now getting bored of reading my words and looking forward to watching the videos and seeing the photos. If you are looking for any celebrities or influencers in the photos, I’m afraid I never cover those things. It is just the WeWork vibe.

Unfortunately, I couldn’t stay until the end of the party and had to leave. Nonetheless, it was amazing and I wanted to stay longer – but if I had stayed longer, I would have had to stay all night and wait for the 5am train from Euston to Birmingham.

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Lifestyle

Exo Investment #StartUP FinTech

I have been using WeWork Spitalfields, London for more than eighteen months. During this time, I have met with many startups and global enterprises. The good thing about the WeWork offices is that there are no boundaries between small and large firms. It is a great environment to get to know each other, especially with regard to discovering new startups.

A few months ago I discovered a startup through a Google search and it turns out that they are based in WeWork. I should have looked around better. They are called Exo Investment.

Exo Investment is an innovative fintech startup. They aim to revolutionise investment banking through an AI platform. Basically, you no longer have to have a middle man, aka the Wolf of Wall Street. Instead, the AI analyses the markets for you and, based on your attitude towards risk (from very low to I love risk), AI invests your money in the right direction. In addition, Exo Investment is FCA regulated. They are committed to their work and tick all the necessary boxes.

The cool thing with this startup it that they are the golden standard. I have been chatting with the founder and the team since I came upon them. Literally, nothing is going wrong. If you take their case as a startup, they are the benchmark for literally everything. They even provided Apple MacBook Air to their interns, even though MacBook Air hasn’t been updated since 2015. Anyway, I am really impressed with their commitment to their work. Also, it is a great success story. For me they are the benchmark or the scale to measure the success of your startup against. Running a FCA-regulated investment firm is not an easy task because there are lots of regulations and paperwork, and the market is very competitive. They are competing with Wolf of Wall Street, Wolf of Berkeley Square and the big banks.

I really appreciate their work and their commitment. I am definitely sure, when you read this article a couple of years from now, that they will be known by many people.

If you are reading this article on April, 2021, yes I discovered this startup before you :)

Learn more details: https://exoinvesting.com

Photo Credit // Exo Investment

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Lifestyle

Tiffany & Co // Price is No Object

If ‘Price is No Object’ for you. You should read this :)

Tiffany & Co, is one of the most luxurious brands on this planet. Whatever they sell in their stores is expensive. The word ‘affordable’ or ‘cheap’ doesn’t exist in Tiffany & Co’s world.

When Apple released the iPhone X, many people complained about its price tag. However, when you compare the iPhone X and its capabilities with any product from Tiffany & Co’s range, the iPhone is a bargain.

However, the new generation doesn’t really see the point of spending lots of money on Tiffany & Co products, and I think the same way. It is too much for what you get.

Despite this changing trend, Tiffany & Co has decided to push the boundaries of luxury before it vanishes, and called it Price is No Object! You can buy a Tiffany & Co ball yarn in a silver lining for £8,995, a set of two paper cups for £90! A ruler for £425!

After seeing the product range of Tiffany & Co, I can easily rationalise buying an iPhone X and call it a bargain!

http://www.tiffany.co.uk/accessories/decorative-accents/everyday-objects-sterling-silver-paper-cup-60558914
http://www.tiffany.co.uk/accessories/decorative-accents/everyday-objects-bone-china-paper-cup-60558930
http://www.tiffany.co.uk/accessories/decorative-accents/everyday-objects-sterling-silver-ball-of-yarn-60558779
http://www.tiffany.co.uk/accessories/desk/everyday-objects-sterling-silver-ruler-60558507
http://www.tiffany.co.uk/accessories/desk/paper-clip-bookmark-60559481

Photo Credits // Tiffany & Co

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Lifestyle

WeWork Creator Awards 2017 London

Back to basics. I have been blogging for more than seven years. It started as a fun became a part of my life. During my MSc Research years in University of Birmingham (Doing a research degree is an endless loop, keep in mind) I was attending to many press days, from car launches to London Fashion Week.

When I started to work, things have changed. I couldn’t have time to attend press day often and sometimes doesn’t even bother to apply for a press pass. When you are a blogger and written for a very long time, you can get a press pass.

As a result of my hesitation to apply for press pass and ignoring the fun of covering an event, I didn’t bring my DSLR to WeWork Creator Awards 2017 in London. If this event was happening, five years ago I would have applied for the press pass ages ago.

During the amazing WeWork Creator Awards event, I have realised that once you experienced the excitement of covering an event live on social media, you can’t get rid off it.

So, I tried my best with an iPhone 7+. Unfortunately, smartphones are not really good with the low light conditions and when you use 50mm lense for the DSLR camera, smartphones are way behind DSLRs.

Anyway, long story short, I have covered the WeWork Creator Awards on Twitter, Instagram and on my blog.

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Lifestyle

The Apple MacBook Air

Born in 2007. It was the reaction to the world of netbooks. Netbooks were a disaster but they were so cheap that we loved and consumed them. However, the MacBook Air didn’t give up, it got better and better. Lighter and lighter. Once I had an 11-inch MacBook Air and it was amazing. I was really happy with it. However, the non-Retina display was destroying everything.

Nowadays, MacBook Air is only available with a 13-inch display and weighs as same as the new MacBook Pro. However, the Air sells really well! Yes, people still buy a non-Retina Mac. I don’t know why but they do. It feels like using an iPhone 3GS. The non-Retina experience is heart-breaking. Also, the Air offers the longest battery performance.

I was expecting the MacBook Air to have vanished from the Apple’s website but Apple still keeps it. I mean the Air is on life support, but it received a new CPU which is keeping it alive.

I think the new iPhone 5 is the Macbook Air. Nothing can destroy it.

Macbook Air Macbook Air

Macbook Air

Photo credits / Apple

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Lifestyle

I Am Missing The Apple Watch Edition Gold

The Apple Watch, the luxury item that became a health gadget. I am really glad to see that. When the Apple Watch was released, I rushed to buy one and was really excited to see the Gold Edition. It was the first time that Apple had offered a pure luxury product.

I have known the Apple brand since 1992, and remember most of their products. From the Apple Newton to the Apple Laser Printer. Also, I remember the days when Steve Jobs was out, Apple was on the edge of bankruptcy, and there was the first Apple Conference where they announced the iPod.

Time has passed and now Apple is the biggest company on earth, and I hope it struggles with being such a massive company. This was the Steve Wozniak’s concern and I totally agree with him.

Going back to the Apple Watch, after the first generation, Apple decided to remove the Gold Edition and re-branded the Apple Watch as a health aka fitness gadget. That’s a really good strategy, because when the product offers nothing other than being expensive it will damage the Apple brand image and alienate users like me (highly involved with the brand).

Even though I sold my Apple Watch on eBay, I am really excited about the idea of buying the new Apple Watch that will measure my sugar levels from my sweat. That’s a great innovation and will be rule changing.

However deep inside me, I really miss the extravagance of the Apple Watch Gold Edition. I can imagine the influence behind introducing the Gold Edition. It was a product manipulated by the coherency of the Apple Stores. I am sure Apple will not reveal a similar product soon. However, I will always miss the uniqueness of the Gold Edition among the Apple products.
Apple Watch Edition Gold

Apple Watch Edition Gold

Apple Watch Edition Gold

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Lifestyle

Tile Mate Experience

You may have seen this device on the Internet. It is basically a tiny tile with a hole on the top left hand side. It helps you to locate your keys, bags or anything that is attached to it anywhere in your house or anywhere else. You might be thinking how can a device like this be capable of sending out its location data?

Let me explain the Tile Mate. It is a tiny gadget with bluetooth and a non-replaceable battery. When you turn on your bluetooth in your smart phone, you can easily find your Tile within the bluetooth’s radius. When you lose your Tile or leave it somewhere, the Tile community will be able to locate it for you.

Sounds crazy? No. It is the sharing economy model. The whole Tile community acts like a giant beacon and help you to locate your Tile.

Now you might be thinking, the Tile will surely be very expensive because it is a gadget. No, it is very affordable, and if you have enough referrals, you can have a free Tile. Your next question might be, is it useful? For a person who frequently loses their car keys inside the house, it really works. Also, when you attach the Tile to your backpack or to your laptop, you can be confident that you can locate your belongings very easily.

Tile Mate Tile Mate Tile Mate Tile Mate Tile Mate

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Lifestyle

Kate Upton is Britney Spears / Lip Sync

Kate Upton is back again. This time, she came back as Britney Spears! The TV Show lip sync with Ricky Martin featured Kate Upton going for the lip sync challenge with Britney Spears’s unforgettable song, Hit Me Baby One More Time!

As you would expect, it was a great show. Amazing moves! And you know the rest. The videos are here.

 

Kate Upton Lip Sync

Kate Upton Lip Sync

Photo Credits | Kate Upton