Last year automotive industry was under heavy stress due to sudden loss of demand and they tried everything to survive in this economic jungle. Hopefully, world economy start to move on and demand to cars started to increase. Unfortunately, brands like Seat which is struggling to create a brand image on stakeholders. Even the Skoda manage to create its brand image and people know what Skoda is offering and they are not demanding more.
However Seat’s vehicle range has a serious problem of looking the same. Leon, Altea, Toledo are the same, I know that Seat dealer is defining the minor difference between which cannot be observed without an electron microscope. Also its price is not very competitive and people are reluctant to buy a Seat. The sales performance of Seat was a question mark in VW’s annual reports every year. Hopefully the new Ibiza is looking a proper small hatchback but the unclear brand image of Seat is still an obstacle to achieve a success.
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