Today BMW announced their brand “i”. i branded vehicles will be devoted to battery power and establish mobility services. These new car will have carbon fibre and light weight concept as we all expect to see. There is nothing very surprising or unexpected.
These new battery powered carbon fibre structured vehicles will be named as similar to your computer’s CPU, i3 and i8! I am not joking BMW introduced a car named as a CPU. Intel already uses i3 for its relatively slow CPU mostly found in low end laptops and PCs.
I think in couple of days, we will see that Intel will be warning BMW to alter its i3 brand name (Intel has i5 and i7 brands as well). Honestly, I could not understand how they missed this point!