At Autosport International 2016 in NEC, Birmingham, there was an outstanding brand, Tag Heuer! It is nearly impossible to dissemble the Tag Heuer from motorsports, even though Rolex is the official time keeper for Formula 1. Despite this ugly truth, Tag Heuer is still very heavily working with the motorsport.
This year, I had the chance to visit their stand at Autosport and experience their heritage chronometers. Unfortunately, they are not used anymore. Today’s technology can calculate each lap more accurately than the traditional chronometers. It was still good to see how time keeping has evolved in motorsports.