Calvin Klein is back with the #mycalvins advertisement campaign to shake the world of social media. Calvin Klein is the brand from the 1990s, when it was cool to wear a denim shirt and a denim jacket. The 1990s were stuck between the 1980s and the 2000s, and they always remind me of catastrophic fashion trends. Calvin Klein is one of them, but not one of the catastrophic ones, one of the cool ones!
In the 1990s and early 2000s, Calvin Klein was a very cool and premium brand. It was a brand that everyone wanted to own. As I grew up, Calvin Klein dramatically vanished from our lives. Lots of new brands emerged because people were bored with the 1990s style and its brands. So Calvin Klein, like Lacoste and the others, became an article on Buzz Feed’s 1990s fashion trends.
Now Calvin Klein is coming back with a very aggressive and sexy campaign like that in 1990s. During those years, its advertisements really pushed the boundaries. However, nowadays, Calvin Klein’s advertisements have become very conservative when compared with the photos on Instagram and Snapchat.
Despite this, Calvin Klein is releasing a new campaign called #mycalvins. Here are the photos.
Photo Credits | Calvin Klein