Google Glass available at Mr. Porter website, the men version of net-a-porter.com. I was expecting to see the Google Glass on internet available for purchase but never thought it will be sold at a luxury digital department store, Mr. Porter. Based on this latest strategical decision of Google, Android product and its derivatives are not happy with quantity over quality strategy.
Android, mobile operation system was focused on quantity over quality to increase their market share very aggressively and it worked. However, Android phones never managed to be cool like Apple or people started to queue for them.
As I can see, Google is looking forward to develop emotional bond with luxury customers and try to compete with Apple for their future wearable gadget product range. Google Glass managed to create buzz and being at Mr. Porter is a good start. However, do you really want to buy a Google Glass? Yes and No. Many people want to try it but I really don’t know if they are really looking forward to own one.
Another issue is, Google Glass only works with Android devices. If you own a Google Glass, you need to own an Android phone. This trick was made by Apple as well. And quite reasonable.
Whether you find the Google Glass pointless or extremely important gadget, we will see these type of products more and more in near future. And personally, I like the design of the Google Glass, probably it is only premium looking Google product you can purchase.
Price of Google Glass? £1120!