Porsche Design and women, Porsche Design offers women collection. The two contradiction notions in the same sentence. Porsche Design is a part of brand extension of Porsche. Porsche Design offers various products with the Porsche design philosophy and on each product you can feel the Porsche character on details. From design perspective, Porsche Design is one of the best design studios. Their product have so attraction, you don’t even bother to think about their functionality, all mind is captured by the having one.
This happened to me many times with Porsche Design products, but I don’t want to talk about. I want to talk about the women collection; Porsche Design is created over a car brand, Porsche. And you would expect Porsche Design to be muscular and straightforward to male customers. Yes, it does. But Porsche Design is trying to capture women customers as well. They started to offer women collection and very slowly, they are extending their range.
Now, you can buy women trousers, blazer jackets, slim fit shirts, and hang bags. Despite this extension and afford to capture more women customers still did not break the cold men oriented identity of Porsche Design. I just checked the Porsche Design women collection and I can say one thing, it looks too muscular for women.
And I decided to ask some of female friends to learn about their perception to Porsche Design collection, and the result as you expected. They are nice… But Porsche is a car brand, when they started to sell clothes! I think I may not buy them… The Porsche Design handbags as expensive Louis Vuitton, I would buy a LV instead of Porsche Design.
These are the words from women, and I am not surprised. Porsche Design created fantastic women collection under a very male orientated brand and priced to compete with Louis Vuitton products. I think, the pricing of Porsche Design women handbags are a bit too high for their segment. When you compete with Louis Vuitton, your chance to be preferred is really low. This is like Louis Vuitton is making a rear engine, rear-wheel driven sports car to compete with Porsche 911. The result will be failure. Porsche Design will not fail but, it won’t achieve an epic success on their women collection.