Mike Orford Appointed as the Porsche Head of PR

Mike Orford is appointed to Porsche as head of PR. As many people were searching for this, I decided to upload the press release. And congratulations to Mike :)
Porsche Cars Great Britain has appointed Mike Orford as its new Head of PR, with effect from July 2, 2012.
Mike will be responsible for all aspects of Porsche PR strategy in the UK comprising product, motorsport, corporate and heritage communications, and will report directly to Chris Craft, Managing Director.
Mike joins Porsche with over 10 years of PR experience, most recently at SEAT UK as Head of Press and Public Relations. Previously, he worked in the Volkswagen UK Press Office following five years as a motoring journalist.
Chris Craft, commenting on the appointment, said: “I am very pleased to have Mike on board in this important role. He brings with him a tremendous reputation from his time in the SEAT Press Office, which has become one of the highest rated automotive PR operations in the UK. Mike joins Porsche at a very exciting time for the company, and I look forward to working with him.”
Mike brings further experience to the established Porsche Press Office team of Nick Perry and Jo Davis, in their respective roles of Senior Press Officer and Press Officer.
The Reading-based 100% subsidiary of Porsche AG is responsible for the Porsche business in the UK and the Republic of Ireland, and also owns the Porsche Retail Group which operates five Porsche Centres in the south of England

Interview with Mike Orford, Seat UK PR Manager

Last week I visited the Seat UK Head Office for an interview with Mike Orford, PR Manager. It was the sunniest interview I have ever made. The weather was like in Spain and totally matching with the Seat!
With Mike Orford, we talked about future of Seat, new Ibiza with amazing design touches by the former Lamborghini design director. Seat Ibiza’s fuel filler cap! The Ecomotive brand of Seat that is concentrated on low CO2 emissions and better fuel economy. Also I didn’t miss the Seat Mii, the new city car with amazing spacious interior, super-efficient 1-lt engine. And avoid congestion in London thanks to low CO2 level! 
Lastly, Mike talked about how he perceive the social media for automotive industry and how he manages the Seat UK’s Twitter account, which is started on 2009 after a MIPAA Social Media Workshop. And great explanation of the difference between marketing and public relations by Mike Orford; “marketing talked at customers and say the message, public relations engage with journalist and try to influence and put the best”.

And more!