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Cars

What I think about the new Audi A7?

I know I was supposed to be writing this blog article months ago, such as May 2018. However, I have postponed it with no reason other than being lazy. Interestingly, during this time, the Audi Mayfair dealer has closed down and the place is now a Metro Bank branch.

To avoid any confusion, Audi did not become Metro Bank and introduce a competitor to Apple Pay; Audi Pay, where you need to drive your Audi car to the card reader to make a payment.

Anyway, let’s go back to the Audi A7. It is brand new! It shares the same modular platform as the MLB Evo and its interior is exactly the same as the A8, although with less wood. The Audi A7 offers similar driving assistance systems to the A8 and by the time you read this article, it will be offering AI-based level-three semi-autonomous driving feature. This is a rather useless feature, because it is only enabled when you are on a highway (autobahn).

The interior of the Audi A7 is a squeezed version of the A6; you need to make yourself shorter to have comfortable long journeys on the rear seats. However, it is not like a coupe car, and the rear leg room is better than the previous version.

As you may expect, the A7 may tend to understeer, because the engine sits too far away from the front-axle. Also, the Quattro and the transmission moves the weight balance into the front and you understeer.

Everything is controlled by touch screen, which is really annoying. Audi have applied an oleophobic coating to the glass touchscreens and it looks really bad when you use them. Also, you have to stop the car to change a minor setting.

Overall, it is a new car, it has new engines, and lots of tech. But it shares lots of things with the other VW Group vehicles. If you have a family and do not wish to have a traditional family car, go for an A7.
New Audi A7

New Audi A7

New Audi A7

New Audi A7

New Audi A7

New Audi A7

New Audi A7

New Audi A7

New Audi A7

New Audi A7

New Audi A7

New Audi A7

New Audi A7

New Audi A7

New Audi A7

New Audi A7

New Audi A7

New Audi A7

New Audi A7

New Audi A7

New Audi A7

New Audi A7

New Audi A7

New Audi A7

New Audi A7

New Audi A7

New Audi A7

New Audi A7

New Audi A7

New Audi A7

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Cars

The Audi Q8

Audi have recently revealed a brand new SUV, the Q8. You might be thinking, how is it different from the Q8 and Q7? Basically, the Q8 looks better and is a bit shorter. The Q7 is for families, while the Q8 is for people who have an active lifestyle. This is because the Q8 is a coupe SUV. This is a pointless cliche from the automotive PR industry.

Basically, the Q8 is a bit more luxurious than the Q7. It is tidier thanks to its smaller size. It shares the same interior touches with the Audi A7 and A8. It has two massive touch screens!

The Quattro is still here with a mechanical centre differential and the capability to transfer the ‘majority’ of the power to a single axle. That’s a really diplomatic way of saying that their locking differential is not capable of 100% locking, so don’t try it for heavy off road.

Overall, I really like the Audi Q8. It offers a much better exterior design than the Q7 and you can see some resemblance to the Q2, whose design I really like. The Q8 is not a heavy off road vehicle and it is promoted as a coupe SUV with a four-door layout. And, for the first time, I really like the Audi SUV.

Audi Q8Audi Q8Audi Q8Audi Q8Audi Q8Audi Q8Audi Q8Audi Q8Audi Q8 Audi Q8 Audi Q8 Audi Q8 Audi Q8

Audi Q8 Audi Q8Audi Q8Audi Q8Audi Q8Audi Q8

Audi Q8 Audi Q8 Audi Q8 Audi Q8 Audi Q8

Photo Credit // Audi
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Cars

Audi City Mayfair, London is Closed Down

Audi London City has closed down. On 30th June, 2018, the iconic London Audi dealer in Mayfair closed its doors for good. I didn’t know that it was going to happen and it happened all of a sudden.

This dealership has been there for more than 20 years and was one of the first digital Audi dealers. I had many good memories there and took hundreds of photos.

Closing down such as an iconic dealer was a big shock.

Therefore, I wanted to write this post and share the photos I took ovet the years at the Audi Mayfair dealership.


Audi TT RS Roadster Audi TT RS Roadster Audi TT RS Roadster Audi TT RS Roadster Audi TT RS Roadster Audi TT RS Roadster Audi TT RS Roadster Audi TT RS Roadster Audi TT RS Roadster Audi TT RS Roadster Audi TT RS Roadster Audi TT RS Roadster Audi TT RS Roadster Audi TT RS Roadster Audi TT RS Roadster Audi TT RS Roadster


Audi R8 Spyder Audi R8 Spyder Audi R8 Spyder Audi R8 Spyder Audi R8 Spyder Audi R8 Spyder Audi R8 Spyder Audi R8 Spyder Audi R8 Spyder Audi R8 Spyder Audi R8 Spyder Audi R8 Spyder Audi R8 Spyder Audi R8 Spyder Audi SQ7 in London Audi SQ7 in London Audi SQ7 in London Audi SQ7 in London Audi SQ7 in London Audi SQ7 in London Audi SQ7 in London Audi SQ7 in London Audi SQ7 in London Audi SQ7 in London Audi SQ7 in London Audi SQ7 in London Audi SQ7 in London Audi SQ7 in London Audi SQ7 in London Audi SQ7 in London Audi SQ7 in London Audi SQ7 in London Audi SQ7 in London Audi SQ7 in London Audi SQ7 in London Audi SQ7 in London Audi SQ7 in London Audi SQ7 in London Audi SQ7 in London Audi SQ7 in London Audi SQ7 in London Audi SQ7 in London Audi SQ7 in London Audi SQ7 in London

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Cars

The New Audi A8

Audi has recently revealed the new Audi A8, the fourth generation. The Audi A8 may not be able to capture the interest of Mercedes-Benz S-Class fans. Literally, S-Class fans don’t even consider the A8 as a competitor. However, things have changed a lot! To be fair, the Audi A8 was always the third option after the BMW 7-Series, people were just not super-willing to buy an A8. Now, with the new A8, things will change very dramatically! The fourth generation Audi A8 is overtaking both the S-Class and the 7-Series in terms of technology!

As usual, the new A8 is still based on the lightweight modular platform and offering the Quattro. If you can’t afford to buy a Quattro Audi, don’t buy an Audi. Anyway, let’s go back to our main topic. The new Audi A8’s latest party piece is its safety and autonomous driving systems.

The new Audi A8 offers a Level-3 autonomous driving system up to 60 km/h. You might be thinking, the Tesla and the Mercedes-Benz, BMW and Volvo offer a better autonomous driving system that is capable of running at higher speeds. The key difference is that the Audi A8’s laser scanners send data to the A8’s AI computer to decide the next move. Unlike other systems, the A8 can make a decision based on various external factors that change constantly. Literally, the A8’s computer will think while driving and decide ‘shall I do this or not?’. The other systems unfortunately are quite straightforward and sometimes they fail.

Will Mercedes-Benz and BMW catch up soon? Yes, that’s possible, but it won’t happen in one day. Audi has invested a serious amount of R&D on this system over a very long time. The competitors may not be able to catch up soon!

The other party piece of the A8 is the suspension. It is now controlled by electric actuators instead of air. As a result, the A8 can do really eye-catching suspension moves to impress passengers. The most important feature is the tilt function that can lift the car, if a side-impact is unavoidable. In this way the crash will be absorbed by the frame of the car instead of the passenger doors.

As the suspension can be controlled by electric actuators, the response time is much quicker than is the case with a conventional air suspension system. You can easily turn A8 into a sports car on a long journey. Also, the suspension system can detect road imperfections and adjust the suspension to improve the comfort of the ride. This is already offered by the Mercedes-Benz S-Class and the new Rolls-Royce Phantom. However, their systems are based on air suspension. This new suspension system works with a 48-volt system which is how it can make these moves!

Overall, the new Audi A8 is a ground-breaking car. Unlike in the previous generation, Audi has pushed the limits of innovation and has revealed a car that is years ahead of its competitors. However, there are some drawbacks such as the full touch screen infotainment, navigation and climate control buttons. The touch screen makes everything really hard to manage whilst driving. Will these technologies help to increase Audi’s market share? Yes and no. There are some customers in this segment who are obsessed with the S-Class and can’t see the reality. They will never ever change their minds. However, there are lots of younger generation customers who prefer a car with better technology than its competitors. Also, Audi’s subtle design is an attractive unique selling point. For some customers, a subtle car is a must.

Audi A8 L

Audi A8 L

Audi A8 L

Audi A8 L

Audi A8 L

Audi A8 L

Audi A8 L

Audi A8 L

Audi A8 L

Audi A8 L

Audi A8 L

Audi A8 L

Audi A8 L

Audi A8 L

Audi A8 L

Photo credit / Audi

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Cars

Audi Lunar Quattro

Audi is ready to explore the Moon with the Audi Lunar Quattro. A few years ago, Audi released a concept vehicle that looked like an alien device. However, it was only a concept. They decided to land this alien mobility solution on the Moon to help aliens enjoy the Quattro experience.

I thought that Audi would send the Lunar Quattro without any modifications, and that the vehicle would be evaporated when the sun was shining. However, Audi did their homework really well. The Lunar Quattro has been redesigned for the low gravity and for extreme heat changes.

Audi is trying to prove that their Quattro system will be able to cope with any terrain and any conditions. The Lunar quattro is designed to travel for 500 metres on the Moon. After that trip, the Lunar Quattro will be a part of the lunar space park next to the Apollo mission vehicles.

Or, the aliens will take a look at the Quattro and see how primitive human beings are :) By the way, the top speed of the Audi Lunar Quattro is only 3.6-km/h, so it can’t run away from aliens!

Audi Lunar Quattro Audi Lunar Quattro Audi Lunar Quattro Audi Lunar Quattro Audi Lunar Quattro Audi Lunar Quattro

The Audi lunar quattro

Audi Lunar Quattro Audi Lunar Quattro Audi Lunar Quattro

Photo Credits | Audi

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Cars

The New Audi R8 Spyder in London

I saw the new Audi R8 Spyder in London recently. To be honest, I have never been an R8 fan. I never really liked the design. But that doesn’t mean that the first generation R8 was not a good design. I never managed to like the E36 BMW 5-Series but it still looks new.

The main issue with the R8 is that it is a bit Audi and a bit Lamborghini Gallardo. I know Audi has a very rich heritage of performance cars but I never managed to associate the R8 with the brand. I think that this is due to my approach to its design.

Despite my negative attitude to the Audi R8, it performs really well in terms of financial figures. It is really fast and ‘way more affordable than the Porsche 911. Even so, the first generation Audi is still favoured by many people.

Audi wanted to keep the momentum going with the second generation, and they have done a great job. The second generation Audi R8 is an amazing car. Audi combined performance, design and technology perfectly with the second generation. Another important fact about the second generation R8 is the engine. There are only atmospheric engine available on a super or a hyper car. Nowadays, all performance cars are turbo or supercharged. This makes the second generation Audi R8 a very special car.

Will I buy an Audi R8 over a Porsche 911? That would never happen. Porsche fans will always go for a Porsche. This is like asking an Apple fan to try a Samsung phone.

Audi R8 Spyder Audi R8 Spyder Audi R8 Spyder Audi R8 Spyder Audi R8 Spyder Audi R8 Spyder Audi R8 Spyder Audi R8 Spyder Audi R8 Spyder Audi R8 Spyder Audi R8 Spyder Audi R8 Spyder Audi R8 Spyder

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Cars

The New Audi SQ7 in Mayfair, London

The Audi SQ7 is finally here in Mayfair, London at the Audi City dealer. This is a big SUV, a very big SUV! The second generation Audi Q7 followed in the footsteps of the first generation Audi Q7 and needed to look larger to attract the attention of people with families. From what I can see, they did it really well!

Now they have decided to freak out the family members with Audi SQ7! By saying freak out, kids will not be scared by the exterior design of the SQ7. It looks really subtle and does not show off its power.

However, the 4-lt V8 diesel engine is powerful enough to freak out the family ride with 435 HP and 900 nm of torque!

The Audi SQ7 is not the ideal car if you are single or newly married. It is massive. It will be like carrying your house with you everywhere you go. However, if you have a large family, or you have carry many things when you are on the go, the SQ7 will probably be a great option.

Yes, it is big and relatively heavy, and can’t act like a Cayenne, but its driving assistance function, very well made interior, the tempting interior design and driving comfort will make the SQ7 a perfect companion for your journeys.

Audi SQ7 in London

Audi SQ7 in London

Audi SQ7 in London

Audi SQ7 in London

Audi SQ7 in London

Audi SQ7 in London

Audi SQ7 in London

Audi SQ7 in London

Audi SQ7 in London

Audi SQ7 in London

Audi SQ7 in London

Audi SQ7 in London

Audi SQ7 in London

Audi SQ7 in London

Audi SQ7 in London

Audi SQ7 in London

Audi SQ7 in London

Audi SQ7 in London

Audi SQ7 in London

Audi SQ7 in London

Audi SQ7 in London

Audi SQ7 in London

Audi SQ7 in London

Audi SQ7 in London

Audi SQ7 in London

Audi SQ7 in London

Audi SQ7 in London

Audi SQ7 in London

Audi SQ7 in London

Audi SQ7 in London

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Cars

The New Audi Q5

Audi recently revised its brand identity and positioned the brand as your latest gadget. You can understand this by looking at the flat design of the Audi logo that was revealed on April, 2016. It was a sign of Audi’s future approach, a mobility solution rather than a car manufacturer. Ford is doing the same, by the way.

The new Audi Q5’s campaign also shared the new approach. The Q5’s new technologies were heavily emphasised during the digital campaign which highlighted the idea that Audi is your new gadget. To be honest, I am happy to buy an Audi as a new gadget, but the problem of understeering found with the Quattro models is an issue for me. In addition, the front-wheel drive Audi is not an option for me. I know I have very strict rules. If you buy an Audi, you buy an all-wheel drive Quattro Audi, not a front-wheel one.

Anyway, the new Q5 has lost 90kg in weight and shares the VW Groups’ MLG Evo platform, which is used by the new A4 and the new A5. Analogue displays have by digital ones. I really don’t like the digital instrument panel system, but that’s the future.

Porsche and Bugatti have created a great harmony when it comes to digital and the analogue displays. Literally, what you see inside an Audi Q7, you will find inside the new Q5.

Personally, I really liked the new Q5. I don’t think it could do any serious off-roading like a Jeep, but it is still good enough to tackle snowy conditions.

Static photo, Colour: Florett silver
Static photo, Colour: Florett silver

Static photo, Colour: Garnet red
Static photo, Colour: Garnet red

Static photo, Colour: Garnet red
Static photo, Colour: Garnet red

Interior
Interior

Interior
Interior

Cockpit
Cockpit

Dynamic photo, Colour: Garnet red
Dynamic photo, Colour: Garnet red

Dynamic photo, Colour: Garnet red
Dynamic photo, Colour: Garnet red

Dynamic photo, Colour: Garnet red
Dynamic photo, Colour: Garnet red

Dynamic photo, Colour: Garnet red
Dynamic photo, Colour: Garnet red

Photo Credits | Audi

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Cars

The New Audi TT RS Roadster

The new Audi TT RS Roadster is here! The Audi TT always reminds me of the early 2000s. The TT was a ground-breaking car when it was first revealed. The seamless design from front to the back was a great design piece. However, it ended up with a serious roll-over problem during high speeds. Therefore, you will spot a spoiler at the rear of the each first-gen Audi TT.

After the first generation Audi TT, things have changed. The world has changed, and I lost my passion for the TT. Despite my vanishing passion for the TT, it has become more and more popular.

A few weeks ago, I managed to spot the latest Audi TT RS Roadster at the Mayfair, London dealer. You might say, ‘that’s great’ and that I am rubbish on judging cars. However, I know the real Audi TT; therefore, I can’t like the other generations.

Some technical details; 2.5-lt five-cylinder petrol engine produces 400 HP and only needs 3.7 sec to reach 100 km/h! Nearly as fast as an Audi R8! Top speed is limited to the 250 km/h but who cares with an acceleration figure like this!

The Audi TT RS Roadster is basically a Porsche under a different badge! It’s definitely a great car.

Audi TT RS Roadster

Audi TT RS Roadster

Audi TT RS Roadster

Audi TT RS Roadster

Audi TT RS Roadster

Audi TT RS Roadster

Audi TT RS Roadster

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Cars

The New Audi R8, A Porsche 911 Rival?

Finally, I met the new Audi R8 in Mayfair, London. Whenever I see an Audi R8, I remember the first time I saw the R8 in Istanbul. It was the R8 V8, making lots of noise, but there was something unusual about it. I never liked the first generation R8’s exterior or interior design. Also, the performance figures of the first generation never impressed me. As the pricing made the first-gen R8 accessible to many people, everything was messed up for me.

However, the second-gen Audi R8 is totally different. It is as wide as a Ferrari Testarossa and sits as low as a McLaren. Regarding the interior quality, the second-gen R8 feels really luxurious. The quality of the interior is easily experienced through the switches and the buttons. They give good feedback, and the quality of the materials is really high. There is very limited resemblance inside the cabin of the second-gen R8 to any other Audi. It feels unique and offers a better experience.

I tried to find mistakes inside the R8’s cabin and its performance figures but couldn’t find anything wrong except the massive spoiler with the R8 Plus model. I just don’t like spoilers that are visible, when they are not functioning. If you don’t like it, just go for the normal R8!

The Quattro drivetrain of the second-gen R8 can split the power between the rear and front axles by up to 100%! So the grip you will experience with the second-gen R8 will be insane. While experiencing the ultimate handling, the seating position and visibility will not put you into a depression. The R8 feels really comfortable for long journeys.

The best bit about the second-gen R8 is the laser headlights! Forget the xenon or LEDs; laser light is the future, and it is available with the new R8.

In terms of price point, the second-gen Audi R8 Plus is competing with the Porsche 911 Turbo. However, compared with the entry spec Porsche 911 Turbo, when you start adding options to the 911 Turbo, the pricing reaches the top of the Everest. Regarding the performance figures, the R8 Plus is 0.5 seconds slower than the 911 Turbo. If you are heading for a full-spec 911 Carrera 4S (costs the same as the Audi R8), the R8 is faster by 0.6 seconds.

These performance figures are only numbers; for some people, the Porsche 911 is the king, and for some people, the Audi R8 is the modern world hero. Which one is better depends on your taste.

 

New Audi R8

New Audi R8

New Audi R8

New Audi R8

New Audi R8

New Audi R8

New Audi R8

New Audi R8