New Mercedes S-Klasse, sorry S-Class is revealed. New S-Class offers more technology, more safety, more power, more efficiency, more conservative look and more similarity to E-Class like in 1990s. Today, WorldCarFans.com revealed the spy photos of the new S-Class and it looks fantastic. However, if we didn’t have the E-Class on production!
Unfortunately, Mercedes went back on time and decided to design their cars based on 1990s philosophy. From C-Class to S-Class, they will look the same from the front. I was very happy when the S-Class (W220) was introduced in 1998 with a distinctive look, but we are back to beginning of 1990s with this new S-Class. My opinion, Mercedes realised that Audi is making a lot of money by similarly looking cars. But the reality is different!
Audi A8 does look like Audi A6, A6 looks like A4. Thus; Audi A8 looks like A4. And many people buy Audi A8 for this reason. Audi A8 is the only large luxury saloon, which does not pose on the road. No one realises how expensive the A8 is, or cannot understand difference between A6 and A8. By this way, you can go around everywhere without even been noticed by people. That’s what I like with Audi.
However, this does not work with Mercedes. When there is a star on a bonnet, the game is over! That’s a Mercedes.
This new S-Class is the über conservative model since 1990s. When you look around the S-Class, you understand the influence of Maybach, F700 concept car and conservative concern in every single detail. And this confused me a lot! One side of me says, new S-Class looks fantastic and excites me; on the other hand I really don’t want to see one! Designers did their job very well.
The interior is really well made as I can see from the photos but I need to see in real life to feel the quality of the materials. As I noticed, the new S-Class does not offer 8-zone climate control like in Rolls Royce. So, still S-Class has long way to catch up with Rolls Royce.
In my opinion, new S-Class will bring back the conservative consumers and confuse some the young generation consumers. New S-Class offers so many safety system, I really cannot write it now. Literally, S-Class has everything except ejection seat and emergency slide. Moreover, this new model definitely headed for the Bentley. The design philosophy for the interior is a very supporting statement. On the other hand, the tendency to offer wide range engine becomes a weakness for S-Class to compete with Bentley. Bentley is exclusive and people buy them because they can afford to run a huge petrol engine.
Whether you don’t like the S-Class like me or love it like many people. After this car is on market, it will be a serious competitor. I cannot say that Bentley will lose customers and Rolls Royce will a small scope earthquake. These brands are über exclusive and really hard to take their place. But I really appreciate the effort of Mercedes.
I still go for an Audi A8 W12, no one really knows the W12 and no one really understand how expensive it is. And A8 is the only visible car with stealth mode always on. If you don’t want to show your money, go for an A8.
Lastly, as you may noticed Mercedes did subconscious advertisement. Just look at the climate control screen and you will see the California Gurls / Katy Perry. I really don’t why Mercedes place this three year old but still exciting song. I think, Mercedes tried to give a message to our subconscious New S-Class may look conservative but it is extremely young deep inside ;)
So, here is the Katy Perry, enjoy ;)
Mercedes and WorldCarFans.com